By: Michael Moshkovich
Perhaps you have heard of the KISS method for doing Internet marketing. Keep It Simple Stupid. Internet marketing does not require you to be a rocket scientist, but it does require you to work. Here is an Internet marketing strategy you can work at to help you earn money on the internet.
When it comes to Internet marketing, think about the market you are targeting. These are people that can use the product that you sell. One strategy that works if you work at it is forum marketing. An Internet forum is an on-line discussion group where people exchange ideas about a common interest. There are literally thousands of discussion forums on the Internet on every topic you can imagine.
The Internet strategy you are using here is to join a forum that relates to the product you sell. As a member you will be able to establish a profile that you can include your website. Many forums will let you create a signature file where you can create a short classified ad about yourself or your business. In that again you want to include your website address.
To effectively use forum marketing you will have to spend time in the forum asking and answering questions. What you are really doing is beginning to establish relationships with people. If you create quality posts in the forum you will start to establish yourself as an expert. The value of this is when people read your posts they will be curious to learn more about you. As they read your profile or signature file they will see you website address and click on it. You have just created a visitor to your site.
This is probably the easiest thing you will ever do and this Internet marketing strategy can make you thousands of dollars for years to come. Why? Because most forums archive their posts and search engines spider these for useful content. One good forum post can be picked up by a search engine and bring you website traffic over and over.
For this reason you want to try and include keywords in your post that relate to the content of your website. Do not keyword spam by writing the same word over and over, but just write like you talk and be mindful of an opportunity to work in a keyword when you can.
There is one last benefit you can derive from a good forum. You can get a lot of good ideas. This is free training for you. You will very quickly be able to spot people in the forum who post good content that can teach you things. Over time you will go from student to teacher yourself.
As an Internet marketing strategy forum marketing is one of the easiest. It takes time and effort, but is a long term way to get traffic to your website.
Copyright (c) 2007 WebCart
Article Source: www.superfeature.com
Friday, January 12, 2007
What Makes Adsense Work
By: Karl Stadler
What does make Adsense work – there are as many ideas as there are theories. Some maintain it is the placement of the ad on the page, some say integrate it into the page and it must have the look and feel of the webpage. It should be at the top and in this format and so the secrets continue.
There is only one real secret to adsense success; it is nothing more than traffic. Without substantial traffic your adsense pages will not make you money. There is proof of this statement, just look at the click through rate that you are receiving on your current pages and you will immediately notice that it takes a lot of visitors to generate a click.
If things go really well you could have as high as a fifty percent and upwards CTR. This is possible, has been done and proven, but it won't just happen on any old page.Placement of the ad does play a role but it is not so big as many would like you to believe. Information on the best placement of adsense code on your page is no secret and is free information on Google. It is called a heat map and will show you exactly where to place your ads for maximum exposure and CTR.
The problem with most adsense driven sites is exactly that, they are adsense driven. Nobody nowadays seem to care about the visitor landing on the page, they have just become click machines supposed to make you money. According to most adsense sites they are there for you and not the other way around. No second thought is given to the surfing experience of the visitor.
You have been made to believe that you need a multitude of sites and use all sorts of templates and secret positioning tactics for maximum income. So every second would be adsense millionaire is putting up thousands of crappy pages all over the internet to get those adsense clicks that will elevate them to the illusive four and five figure adsense earners. They tend to forget the internet marketplace is probably the most dynamic market there is, and changes every day. Certain elements of course remain the same but you have to be able to broaden your thinking and think out of the box sometimes.
Let's go back to the least important person for most adsense publishers, the visitor to the page. These poor souls land on your pages either through generic or PPC traffic. Either way you have the possibility that they might be clicking on one of your adsense links. The only driving force for the visitor to click your link is he found the information on your page that related to his search, and after going through your page he will click on one of your links in adsense to further his search.
Now adsense displays relevant ads on your page based on the content of the page. If the visitor is not finding what they are looking for how on earth do you expect adsense to find related content ads to place on your page.
By taking your visitor into account and actually providing for them you are also insuring for yourself that the correct adsense ads will be displaying on your pages, and hence will deliver a good CTR. Just putting up one thousand new pages with some template or other automatic page creating device will certainly not hit the mark.
You would most probably be much better off with ten well designed and optimized pages, not only for the search engines but for your visitors, and you might then really be able to ensure a profitable adsense campaign.
Article Source: www.superfeature.com
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